South East European IPRA Conference
PR 3.0
February 13 2009 – Sofia, Bulgaria
Challenges and opportunities of communicating with the new information society in today’s complex digital media environment!
The International Public Relations Association invites you to join professionals and thought leaders from 30 countries at the South East European IPRA Conference. Over one hundred practitioners of public relations are expected to gather in Sofia to explore the boundaries of new digital media and communications channels, public relations theories and innovative practices to prepare us for the opportunities ahead.
Are you wondering if
- traditional PR is disappearing…
- social media has overtaken the traditional media…
- internet media spend produces better results than PR spend…
- PR professionals use social media ethically …
- you can trust what you see or read online?
PR 3.0 in Sofia on 13th February 2009 will seek answers to these questions. In presentations and debates leading international experts in the field of www legislation and regulation, consumer protection and exploitation of Web 3.0 as a communication tool will explore the challenges and opportunities of communicating with the new information savy society in today’s complex digital media environment!
In the new world of public relations where
- news source options number in the tens of thousands
- the new social media offers audience targeting like never before
- stakeholder profiling and social media channel choice are critical
- messages are unmediated, spread virally
– and often untrue
PR 3.0 will raise questions, provide some answers and certainly open your eyes to the challenges and opportunities of communicating in today’s increasingly complex digital media environment!
IPRA Conference will be the South East European "must-attend" event in international public relations in 2009! Join over 100 delegates in Sofia. Meet leaders in Bulgaria and in South East European and global public relations.
List of speakers and subjects will be confirmed soon.
IPRA Secretariat
12 Dunley Hill Court, Ranmore Common, Dorking, Surrey RH5 6SX, UK
T: +44 (0)1483 280 130 F: +44 (0)1483 280 131 E: info@ipra.org www.IPRA.org
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